PLANET 2024 CAMPAIGN WITH MEDIA TRANSPORTS
THE OOH ADVERTISING LEADER
Out-of-Home (OOH) advertising refers to any form of advertising that reaches consumers while they are outside their homes, typically in public spaces. It includes various formats such as billboards, digital signage, transit advertising, street furniture displays, and more.
MEDIATRANSPORTS is the leading advertising agency of the Publicis Group, the world’s third-largest communications group. As a key player in advertising within the transportation industry, MEDIATRANSPORTS partners with two major transport entities, RATP and SNCF (Gares & Connexions), as well as mobility organizing authorities and transport operators.
Extensive coverage across the territory
MEDIATRANSPORTS operates the majority of advertising assets found in public transportation in France, including buses, metros, and RER trains. They cover 27 transportation networks, including those in Paris, Marseille, Lille, Toulouse, Rennes, and Strasbourg, along with over 560 SNCF railway stations throughout the country, including TGV stations. This extensive reach spans nearly 1,000 municipalities across France, providing coverage to over 26.5 million individuals nationwide.
Effective and innovative offerings
With over 100,000 advertising faces marketed by METROBUS in the metro, bus, and tramway environments, and 20,000 advertising assets available in the commercialized train stations managed by MEDIAGARES, MEDIATRANSPORTS offers a wide range of advertising opportunities. As a pioneer in the widespread implementation of 70-inch digital displays in the transportation sector, MEDIATRANSPORTS is committed to continuous innovation. Their objective is to deliver tailored, innovative, and effective advertising solutions to meet the diverse communication goals of their clients.
Our partnership with Media Transports for a comprehensive national campaign on nature preservation and restoration offers significant advantages and a considerable impact. By choosing SNCF train stations, metro stations, and bus stops as channels for raising awareness, we reach a wide audience on a daily basis. These strategic transit locations provide exceptional visibility and help raise awareness about crucial issues related to nature conservation. By broadcasting our inspiring and informative messages on Media Transports’ digital displays, we have the ability to reach millions of people from all generations and backgrounds. This national campaign represents a unique opportunity to stimulate collective reflection, encourage the adoption of responsible behaviors, and mobilize the public to take action for the environment.
MEDIATRANSPORTS BECOMES A PARTNER OF PLANET 2024
AND WILL RAISE AWARENESS AMONG 4 MILLION PEOPLE IN FRANCE DAILY
MEDIA TRANSPORTS is lending its support to Free Spirit by actively participating in the awareness campaign, PLANET 2024. MEDIATRANSPORTS is the advertising agency of the Publicis Group, the world’s third-largest communication group. As a key player in advertising within the metro, bus, and train station environments, MEDIATRANSPORTS is a partner of the two largest transport operators, RATP and SNCF (Gares & Connexions), as well as local transport organizing authorities.
MEDIATRANSPORTS and Free Spirit have established a partnership agreement to raise awareness among French residents and the 15 million tourists expected in France during the 2024 Olympic Games.
This extensive large-scale awareness campaign aims to reduce the impact on nature and minimize environmental degradation. It also seeks to promote environmental restoration initiatives supported by Free Spirit and the United Nations Decade on Ecosystem Restoration.
About 3 millions
daily passengers with METROBUS, Over 950 digital screens and 120 stations.
About 5,8 millions
weekly passengers with MEDIAGARES, 1500 screens and 65 stations.
screens managed by MEDIA TRANSPORTS since 2021.